Car Sales Website Redesign (Concept Project)
UX/UI case study focused on improving the user journey and simplifying the car selection process. This is an independent concept project created for educational and portfolio purposes.
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Competitive Analysis
Looked at competitors to see what works well and what doesn’t.
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Problems
- Cluttered Filters – Visually confusing sections make it hard to find what’s important.
- Unclear Hierarchy – Important info isn’t prioritized, users miss key actions.
- Too Many Clicks – Users must go through multiple steps to get results.
- Inconsistent Design – Icons, colors, and spacing are inconsistent across the page.
- Non-Responsive Elements – Some blocks don’t adapt properly on mobile.
- Hidden Controls – Search bars or filters are not sticky, disappearing on scroll.
Solutions
- Grouped Filters – Filters are visually separated and logically ordered.
- Clear Hierarchy – Key actions and info placed where users notice immediately.
- Fewer Steps – Real-time filtering reduces unnecessary clicks.
- Consistent Design – Standardized colors, icons, spacing, and fonts.
- Responsive Layout – All elements adapt perfectly to different screen sizes.
- Sticky Controls – Search bars and filters remain visible while scrolling.