Car Sales Website Redesign (Concept Project)
UX/UI case study focused on improving the user journey and simplifying the car selection process. This is an independent concept project created for educational and portfolio purposes.
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User Interviews
Direct conversations with users to understand needs and pain points.
Surveys
Collect quantitative data to identify trends and preferences.
Usability Testing
Observe users interacting with products to find usability issues.
Contextual Inquiry
Study users in their natural environment to see real-world behavior.
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Problems
- CLUTTERED FILTERS – Sections are visually cluttered.
- EXCESSIVE STEPS – Users must click multiple times.
- INCONSISTENT & NON-RESPONSIVE DESIGN – Icons, spacing inconsistent.
Solutions
- ORGANIZED FILTERS – Filters grouped, info highlighted.
- FEWER STEPS – Real-time filtering reduces clicks.
- CONSISTENT & RESPONSIVE DESIGN – Layout adapts to screens.
Empathy Map: Mart
“I want to find a family car that fits our daily life and budget.”
SAYS
“Does this car meet all our needs? Is the price fair?”
THINKS
FEELS
Calm but slightly hesitant — he wants to make the right choice for his family.
DOES
Browses filters, saves favorites, compares cars, and contacts sellers.
Wireframes
