Car Sales Website Redesign (Concept Project)
UX/UI case study focused on improving the user journey and simplifying the car selection process. This is an independent concept project created for educational and portfolio purposes.
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Competitive Analysis
Looked at competitors to see what works well and what doesn’t.
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Problems
- Cluttered & Confusing Filters – Sections are visually cluttered, hierarchy is unclear, and key info is hard to find.
- Excessive Steps – Users must click multiple times to get results; controls can be hidden on scroll.
- Inconsistent & Non-Responsive Design – Icons, colors, spacing are inconsistent; some elements don’t adapt to mobile.
Solutions
- Organized Filters & Clear Hierarchy – Filters are grouped, visually separated, and important info is highlighted.
- Fewer Steps & Sticky Controls – Real-time filtering reduces clicks; search bars and filters stay visible.
- Consistent & Responsive Design – Standardized colors, icons, spacing; layout adapts to all screens.